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Latest · Cold email"I hope this finds you well" is why you got deletedWhat the first line of a cold email is for, and five openers we would cut.Read →
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TargetingThe person who signs is rarely the person you emailedHow to find the buyer in a 120-person company, and who influences them.[Post image]
CommercialsWhat counts as a meeting? Agree it in writing.What "qualified" should mean in your contract, in writing.[Post image]
Web copyNobody reads your About pageWhy most company websites lose the reader by the second paragraph, and how to fix yours.[Post image]
Email marketingThe welcome email is the one that gets openedWhat to put in the first email a new subscriber gets, and what to leave out.[Post image]
Case studiesA case study is a story, not a results tableHow to interview a customer so the case study reads like something happened.[Post image]
AI workflowsThe first hour after an inbound leadSpeed-to-lead, and what can break when you automate it.[Post image]
AI call centerWhat an AI receptionist should never sayThe lines we write into every call script, and when the call goes to a person.Sample titles. Replace with real posts.